"New Amsterdam Entertainment, Inc. celebrates being based in New York City.
As a source of creative and business talent, the City is an unique environment."

Born in New York City on March 20, 1995, New Amsterdam Entertainment, Inc. is an independent developer and producer of feature films, miniseries, TV movies and related media products.

New Amsterdam founder and CEO, Richard P. Rubinstein, formerly Chairman of Laurel Entertainment (a subsidiary of Viacom/Blockbuster/Spelling Entertainment) was initially recognized for movies and television programming "that went bump in the night" including "Creepshow" (Warner Bros.), the box office smash Stephen King's "Pet Sematary" (Paramount), the hit syndicated TV series "Tales from the Darkside" (Tribune), and the original 1979 horror classic "Dawn of the Dead," written and directed by George A. Romero.  

Rubinstein's now diversified credits include the telefilm "The Vernon Johns Story" (Tribune)  starring James Earl Jones and co-executive produced with Kareem Abdul-Jabbar that won four Monte Carlo awards and the distinguished Christopher Award, the four-hour miniseries "A Season in Purgatory" (CBS) based on the best-selling Dominick Dunne novel, and the feature film "Knightriders" (United) starring Ed Harris in his first leading role.

In 2008 New Amsterdam announced that the company would develop a new feature film version of Frank Herbert's science fiction classic "Dune" for Paramount Pictures with Peter Berg attached to direct and Mr. Rubinstein and Kevin Misher attached to produce.

In 2004 New Amsterdam produced a remake of "Dawn of the Dead" (Universal) starring Sarah Polley, Ving Rhames and Mekhi Phifer.  The remake was an Official Selection of the 2004 Cannes Film Festival and grossed over $110M at the worldwide box office.

In 1994, New Amsterdam's Rubinstein was Executive Producer of the highest-rated miniseries for the broadcast season, Stephen King's "The Stand" (ABC), a feat he repeated the following year with Stephen King's "The Langoliers" (ABC).  Building on Rubinstein's success with adapting epic novels, New Amsterdam produced the Emmy-winning six-hour miniseries "Frank Herbert's Dune" in 2000, with William Hurt leading an ensemble cast, that garnered record-breaking ratings for the Sci Fi Channel.  "Frank Herbert's Children of Dune," with Susan Sarandon leading the ensemble cast, followed in March 2003 and was also an Emmy winner.

The company is currently developing a feature film adaptation of Argentine author Federico Andahazi's critically acclaimed novel, The Merciful Women, with Lucia Puenzo attached to direct her own script; a 3-D version of the original "Dawn of the Dead;" a remake of "George A. Romero's Martin;" and a sequel to Stephen King's "The Night Flier".

Recently, in association with a partner, New Amsterdam financed a documentary feature "Giving It Up," directed by Frank Ruy. “Giving It Up” imbeds us in Hollywood’s “paparazzi wars” as it tells the story of two former LA gang members who co-founded “JFX Direct”, an “A” list celebrity photo agency.