Sarah Reiner joined the New Amsterdam team in May 2009 as the Executive Assistant to CEO Richard P. Rubinstein, and Coordinator.

Sarah Reiner graduated in 2005 from Ithaca College’s Roy H. Park School of Communications with a B.S. in Television-Radio.

From a young age she has immersed herself in the entertainment industry.  Starting out assisting an independent casting director was the first step in her career. During her university years, she interned at EUE Screen Gems, CNBC, The WB Network’s Casting Dept, Tenth Planet Productions, MTV Networks, and Stick Figure Productions.

After graduation, Sarah began her professional career as the Production Coordinator for independent production company Windfall Productions, producing events primarily for ESPN and ABC Sports.  For two years, Reiner was “all things” logistical for every production, as she handled client and venue/vendor communications, scheduling, and hiring of personnel.  In addition, she travelled to locations nationally to coordinate production on a daily basis.  Before joining New Amsterdam Entertainment, Reiner then freelanced at Fuse Network as a Production Coordinator, and MindShare Entertainment and Giant Interactive as an Assistant Producer.